Marker Video, a Dublin-based start-up, has recently made headlines after successfully pivoting its business model in response to the emergence of ChatGPT. Originally focused on providing well-written articles via subscription, akin to Shutterstock’s approach to photography, Marker Video had to adapt when ChatGPT was introduced in November 2022.
Founded by Greta Dunne, Marker Video quickly shifted its focus to video content creation, leveraging the capabilities of ChatGPT to enhance its offerings. This strategic pivot has proven to be a game-changer for the company, with Marker Video now collaborating with renowned brands like Unilever and Estée Lauder.
The innovative approach taken by Marker Video has not gone unnoticed, as the company recently secured financing from several high-profile tech executives. This investment not only validates Marker Video’s new direction but also signifies the potential for growth and success in the evolving landscape of digital content creation.
With ChatGPT revolutionizing the way businesses approach content creation, Marker Video’s adaptive response serves as a testament to the importance of staying agile and embracing emerging technologies. As the company continues to expand its client base and deliver exceptional video content, the future looks promising for Marker Video and its innovative approach to creative storytelling.
