DS Group Unveils Unique Ganesh Idol Using Pulse Candy Flavors at Lalbaugcha Raja Pandal in Mumbai

Date:

DS Group Unveils Unique Ganesh Idol Using Pulse Candy Flavors at Lalbaugcha Raja Pandal in Mumbai

Mumbai, September 22, 2023 – Leading FMCG conglomerate Dharampal Satyapal Group (DS Group) has recently unveiled a one-of-a-kind Ganesh Idol using the flavors of its popular hard-boiled candy, Pulse. This distinctive idol has been installed at the renowned Lalbaugcha Raja Pandal in Mumbai, adding a novel twist to the traditional Ganesh Chaturthi celebrations.

To further engage consumers and ignite excitement during the festive season, DS Group has collaborated with distinguished AI artist, Arun Nura, to create a visually stunning video. This AI-powered video, shared across social media platforms, encapsulates the spirit of the Ganesh festival. By incorporating meticulously designed AI-generated art and captivating storytelling, the video takes viewers on a journey through time, explaining the origins and evolution of Ganesh Chaturthi. The narration for the video is provided by popular Indian actor and film director, Shreyas Talpade.

According to Mr. Arvind Kumar, General Manager of DS Foods Limited (Confectionery), We are thrilled to participate in the vibrant and joyous celebrations of Ganesh Mahotsav. This festival embodies the values of togetherness, tradition, and devotion, which perfectly resonate with DS Group’s core principles. Through our association with Lalbaugcha Raja and other pandals in Maharashtra, we aim to strengthen our bond with consumers by celebrating together. We invite everyone to join us in this ‘Pulse-ful’ celebration.

As Maharashtra holds significant importance for DS Group as one of the leading markets for hard-boiled candy, the conglomerate plans to actively engage with its audience during this festival. A unique aspect of the celebration is that after the festivities, the Pulse Candy Ganesh idol will be dismantled in accordance with established norms. As a gesture of spreading joy and happiness, DS Group will distribute fresh stock of Pulse Candy, equivalent to the number of candies used in the construction of the idol, to underprivileged children through NGOs in and around Mumbai.

See also  Web3 Talent Demand Soars in India's Tech Hubs, Amid Crypto Job Market Challenges

To emphasize their commitment to giving back to the community, DS Group will also introduce a specially curated candy called ‘Pulse Laddu Candy’. This spherical candy, inspired by the traditional modak, will be made available at pandals in seven key locations across Maharashtra, including Mumbai, Pune, Nasik, Aurangabad, Jalgaon, Latur, and Nagpur. Additionally, DS Group plans to undertake various other consumer-engaging activities throughout the festival.

With an extensive portfolio spanning mouth fresheners, food and beverages, confectionery, hospitality, and more, DS Group strives to maintain a strong Indian and international presence. Some of their prominent brands include Rajnigandha, Catch, Pulse, FRU, Maze, Ksheer, Pass Pass, and Tulsi, among others.

For more information about DS Group and its wide range of products, visit www.dsgroup.com.

Link to YouTube video: [YouTube – https://youtu.be/fQi8mkBMTCo]

Link to Facebook video: [Facebook – https://www.facebook.com/PulseCandyOfficial/videos/221233627612696]

Frequently Asked Questions (FAQs) Related to the Above News

What makes the Ganesh idol at Lalbaugcha Raja Pandal unique?

The Ganesh idol at Lalbaugcha Raja Pandal is unique because it has been made using the flavors of Pulse, a popular hard-boiled candy by DS Group.

How is DS Group engaging consumers during the festive season?

DS Group is engaging consumers during the festive season by collaborating with AI artist Arun Nura to create a visually stunning video that captures the spirit of the Ganesh festival. The video incorporates AI-generated art and captivating storytelling and is shared across social media platforms.

Who provides the narration for the AI-powered video?

The narration for the AI-powered video is provided by popular Indian actor and film director, Shreyas Talpade.

What values does DS Group aim to celebrate through their participation in Ganesh Mahotsav?

DS Group aims to celebrate values of togetherness, tradition, and devotion through their participation in Ganesh Mahotsav.

What does DS Group plan to do with the Pulse Candy Ganesh idol after the festivities?

After the festivities, the Pulse Candy Ganesh idol will be dismantled in accordance with established norms.

How does DS Group plan to spread joy and happiness after dismantling the Ganesh idol?

DS Group plans to distribute fresh stock of Pulse Candy, equivalent to the number of candies used in the construction of the idol, to underprivileged children through NGOs in and around Mumbai.

What is the specially curated candy introduced by DS Group during the festival?

DS Group has introduced a specially curated candy called 'Pulse Laddu Candy', inspired by the traditional modak, which will be made available at pandals in seven key locations across Maharashtra.

Where can one find more information about DS Group and its products?

More information about DS Group and its wide range of products can be found on their website www.dsgroup.com.

Please note that the FAQs provided on this page are based on the news article published. While we strive to provide accurate and up-to-date information, it is always recommended to consult relevant authorities or professionals before making any decisions or taking action based on the FAQs or the news article.

Share post:

Subscribe

Popular

More like this
Related

Global Edge Data Centers Market to Reach $46.4 Billion by 2030

Global edge data centers market set to hit $46.4 billion by 2030. Asia-Pacific leads growth with focus on IoT, cloud, and real-time analytics.

Baidu Inc Faces Profit Decline, Boosts Revenue with AI Advertising Sales

Baidu Inc faces profit decline but boosts revenue with AI advertising sales. Find out more about the company's challenges and successes here.

Alexander & Baldwin Holdings Tops FFO Estimates, What’s Next for the REIT?

Alexander & Baldwin Holdings surpasses FFO estimates, investors await future outlook in the REIT industry. Watch for potential growth.

Salesforce Stock Dips Despite New Dividend & Buyback

Despite introducing a new dividend & buyback, Salesforce's stock dipped after strong quarterly results. Investors cautious about future guidance.