Converse Unveils Groundbreaking Report Supporting Emerging Creatives, Sparks Curiosity Worldwide

Date:

Converse CMO, Sejal Shah Miller, unveiled the brand’s groundbreaking report supporting emerging creatives at Brandweek earlier this week. The report, titled Emerging Creatives, aims to provide insight and support to up-and-coming individuals in the creative community.

With a legacy spanning 115 years, Converse has become a brand that resonates strongly with creatives who see it as a platform for self-expression. As part of their commitment to fostering creativity, Converse actively collaborates with its Converse All-Stars group, consisting of 1500 creatives from 60 cities worldwide.

The Emerging Creatives report surveyed 550 creatives from various locations and discovered that 69% of them feel they lack the necessary resources to pursue their creativity full-time. However, despite this challenge, a remarkable 87% remain optimistic about the future of their industry.

Recognizing the needs of emerging creatives, Converse offers mentorship and access, partnering with influential figures such as Tyler the Creator and John Boyega. The brand also runs a design apprenticeship program specifically for 300 creatives of color.

Brand partnerships hold significant value for emerging creatives, with 95% expressing a willingness to collaborate with brands that share their values. Moreover, 83% consider creative freedom as a crucial factor when evaluating potential partnerships.

Looking toward the future, the report found that nearly two-thirds of creatives believe that artificial intelligence (AI) will have the most significant impact on their work over the next five years. Interestingly, 45% believe that AI will actually make their creative process easier.

Converse remains curious about the potential of AI but emphasizes that any exploration in this area will align with the brand’s core values. However, concerns regarding AI differ across regions, with Western Europe and New York expressing higher levels of worry (80% and 73%, respectively), while Shanghai and Seoul are less concerned (34%).

See also  Federal Judge Rejects Law Firm's Use of AI in Legal Fees Estimation

Overall, Converse’s Emerging Creatives report aims to support and empower creatives worldwide, highlighting the importance of brand partnerships, resources, and mentorship. With an ever-changing creative landscape, Converse remains committed to nurturing talent and remaining at the forefront of creativity.

[Converse Unveils Groundbreaking Report Supporting Emerging Creatives, Sparks Curiosity Worldwide]

Frequently Asked Questions (FAQs) Related to the Above News

What is Converse's commitment to fostering creativity?

Converse actively collaborates with its Converse All-Stars group, consisting of 1500 creatives from 60 cities worldwide. They also offer mentorship and access to influential figures and run a design apprenticeship program specifically for creatives of color.

What did the Emerging Creatives report reveal about the challenges faced by up-and-coming creatives?

The report found that 69% of the surveyed creatives feel they lack the necessary resources to pursue their creativity full-time. Despite this, an impressive 87% remain optimistic about the future of their industry.

What type of brand partnerships do emerging creatives find valuable?

According to the report, 95% of emerging creatives express a willingness to collaborate with brands that share their values. Additionally, 83% consider creative freedom as a crucial factor when evaluating potential partnerships.

How do emerging creatives view the impact of artificial intelligence (AI) on their work?

The report found that nearly two-thirds of creatives believe AI will have the most significant impact on their work over the next five years. Surprisingly, 45% believe that AI will actually make their creative process easier.

How does Converse view the potential of AI in the creative industry?

Converse remains curious about the potential of AI but emphasizes that any exploration in this area will align with the brand's core values. They aim to ensure that AI aligns with their commitment to nurturing talent and creativity.

Are there regional differences in concerns regarding AI among creatives?

Yes, according to the report, Western Europe and New York express higher levels of worry about AI (80% and 73% respectively), while Shanghai and Seoul are less concerned (34%).

What is the main objective of Converse's Emerging Creatives report?

The report aims to support and empower creatives worldwide by highlighting the importance of brand partnerships, resources, and mentorship. Converse remains committed to nurturing talent and staying at the forefront of creativity in an ever-changing landscape.

Please note that the FAQs provided on this page are based on the news article published. While we strive to provide accurate and up-to-date information, it is always recommended to consult relevant authorities or professionals before making any decisions or taking action based on the FAQs or the news article.

Share post:

Subscribe

Popular

More like this
Related

Global Edge Data Centers Market to Reach $46.4 Billion by 2030

Global edge data centers market set to hit $46.4 billion by 2030. Asia-Pacific leads growth with focus on IoT, cloud, and real-time analytics.

Baidu Inc Faces Profit Decline, Boosts Revenue with AI Advertising Sales

Baidu Inc faces profit decline but boosts revenue with AI advertising sales. Find out more about the company's challenges and successes here.

Alexander & Baldwin Holdings Tops FFO Estimates, What’s Next for the REIT?

Alexander & Baldwin Holdings surpasses FFO estimates, investors await future outlook in the REIT industry. Watch for potential growth.

Salesforce Stock Dips Despite New Dividend & Buyback

Despite introducing a new dividend & buyback, Salesforce's stock dipped after strong quarterly results. Investors cautious about future guidance.