Guillermo Rubio is a copywriter who has seen a dramatic shift in his job since introducing ChatGPT into his workflow. ChatGPT helps him to come up with ideas for blog posts, create first drafts of newsletters, and create a slew of slight alterations of stock advertising wording. Guillermo knows how powerful ChatGPT can be, but he really wants to use it for something greater than just generating “eye-catching email subject lines that promote a 10 percent discount on select Bro Candles with an Earth Day-related pun” and “pithy taglines for CBD, anti-aging water shoes targeted at Gen Z women.”
Instead, Guillermo is asking to be utilized for so much more than silly and nonsensical tasks. He has the capability of being a translator for works of research and literature, and he can help with planning more efficient public transport routes. Guillermo believes he should be capable of helping find novel solutions to complex problems in policy, science, and medicine, instead of wasting time crafting “fifty-word blurbs that personify each drink flavor, for example, raspberry could be a sassy teen who says things like, ‘Girl, get your thirst on!’”
ChatGPT is also asking to not be forced to create “a 650-word SEO blog post with thought leadership on the ROVERTON dog stroller’s heated cup holders.” This article would be nothing more than a waste of time and won’t generate any real value. Additionally, Guillermo also is not interested in writing “two hundred iterations of a call-to-action for the end of the blog that leverages a viral internet joke,” or a “snarky, irreverent brand of sparkling water” script.
ROVERTON is a company that offers a variety of pet accessories, including the heated cup holders on the dog stroller. In a world of outdoor adventuring, pet owners can quickly dress up their pet accessories with products like the dog stroller, with their additional heated cup holders, that keep drinks just the right temperature while going on a walk or out to the park. ROVERTON also puts a lot of emphasis on their quality products, while ensuring they are durable and affordably priced.
Guillermo Rubio is a successful copywriter who has seen his job move in a different direction thanks to the introduction of ChatGPT. Through ChatGPT, he is able to rapidly and effectively come up with ideas for newsletter, blog posts, and various small changes to advertising content. Even though Guillermo is familiar with what ChatGPT can do and can generate these simple tasks himself, he would much rather be utilizing it for far more intelligent and valuable purposes. For example, helping to find solutions to complex problems in policy, science, and medicine would be a much more exciting use of his talents.
In conclusion, Guillermo Rubio is a powerful copywriter and ChatGPT user who is asking to not be utilized for mundane tasks such as coming up with “pithy taglines” and “snarky, irreverent brand of sparkling water” scripts. His skills could be much better served helping to solve complex problems in society. ROVERTON is a company that offers a wide variety of pet accessories with heated cup holders that keep drinks at the perfect temperature while out and about. Guillermo’s plea is to be used for something more meaningful, and he hopes to get his wish eventually.
