Disney’s Magic Words: AI-Driven Advertising Matches Emotions on Screen


Disney is set to revolutionize online advertising by using artificial intelligence to tailor ads to match the mood of what viewers are watching. The company has introduced a new feature called Disney’s Magic Words, which will analyze scenes in its library and gather data on the tone, products, and color schemes on screen. This information will then be used to create personalized ads that seamlessly integrate with the content being streamed. While the technology is yet to be rolled out globally, beta testers, including Omnicom, have praised the potential of Disney’s Magic Words to connect with consumers on an emotional level. The initial testing is currently limited to Hulu and Disney+’s ad-supported tier in the United States. However, it is expected to expand to other platforms in the near future. By harnessing the power of artificial intelligence, Disney aims to create a more engaging and immersive advertising experience for its viewers.

See also  Researchers Announce Multimodal MiniGPT-4 Ahead of OpenAI Launch

Frequently Asked Questions (FAQs) Related to the Above News

Please note that the FAQs provided on this page are based on the news article published. While we strive to provide accurate and up-to-date information, it is always recommended to consult relevant authorities or professionals before making any decisions or taking action based on the FAQs or the news article.

Advait Gupta
Advait Gupta
Advait is our expert writer and manager for the Artificial Intelligence category. His passion for AI research and its advancements drives him to deliver in-depth articles that explore the frontiers of this rapidly evolving field. Advait's articles delve into the latest breakthroughs, trends, and ethical considerations, keeping readers at the forefront of AI knowledge.

Share post:



More like this

Global Edge Data Centers Market to Reach $46.4 Billion by 2030

Global edge data centers market set to hit $46.4 billion by 2030. Asia-Pacific leads growth with focus on IoT, cloud, and real-time analytics.

Baidu Inc Faces Profit Decline, Boosts Revenue with AI Advertising Sales

Baidu Inc faces profit decline but boosts revenue with AI advertising sales. Find out more about the company's challenges and successes here.

Alexander & Baldwin Holdings Tops FFO Estimates, What’s Next for the REIT?

Alexander & Baldwin Holdings surpasses FFO estimates, investors await future outlook in the REIT industry. Watch for potential growth.

Salesforce Stock Dips Despite New Dividend & Buyback

Despite introducing a new dividend & buyback, Salesforce's stock dipped after strong quarterly results. Investors cautious about future guidance.