Disney is set to revolutionize online advertising by using artificial intelligence to tailor ads to match the mood of what viewers are watching. The company has introduced a new feature called Disney’s Magic Words, which will analyze scenes in its library and gather data on the tone, products, and color schemes on screen. This information will then be used to create personalized ads that seamlessly integrate with the content being streamed. While the technology is yet to be rolled out globally, beta testers, including Omnicom, have praised the potential of Disney’s Magic Words to connect with consumers on an emotional level. The initial testing is currently limited to Hulu and Disney+’s ad-supported tier in the United States. However, it is expected to expand to other platforms in the near future. By harnessing the power of artificial intelligence, Disney aims to create a more engaging and immersive advertising experience for its viewers.
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