Disney has recently announced its decision to invest in three AI startups as part of its annual business incubator program, the Disney Accelerator Program. Celebrating its 10th year, this program aims to accelerate the growth of innovative companies worldwide. The three companies chosen by Disney this year include AudioShake, ElevenLabs, and Promethean AI, all of which utilize AI technology in different ways.
AudioShake focuses on using AI to edit music, while ElevenLabs specializes in creating realistic voices with AI. On the other hand, Promethean AI provides companies with digital assets generated from language prompts. According to Bonnie Rosen, the general manager of the Disney Accelerator, Disney has always been at the forefront of innovation and is committed to leveraging technology to enhance experiences and storytelling.
In the past, companies like Epic Games, Kahoot, and Sphero have benefited from the Disney Accelerator program. Disney’s recent investment of $1.5 billion in Epic Games further solidifies its commitment to developing new gaming and entertainment experiences. This partnership aims to create a gaming universe based on popular characters and stories from Disney’s extensive portfolio, including Pixar, Marvel, Star Wars, Avatar, and more.
The overall AI market is projected to reach $909 billion by 2030, with a significant compound annual growth rate between 2022 and 2030. This underscores the importance of investing in AI technology and innovation, as demonstrated by Disney’s strategic partnerships and initiatives in the field. Disney’s continued focus on leveraging AI for storytelling and entertainment purposes showcases its dedication to embracing technological advancements for the benefit of its audience.
In conclusion, Disney’s investment in AI startups and its ongoing efforts to integrate technology into its offerings highlight the company’s commitment to driving innovation and creating immersive experiences for its viewers. By collaborating with cutting-edge AI companies, Disney is poised to continue pushing boundaries and setting new standards in the entertainment industry.
