Digital identities have become increasingly important and useful as technology, specifically artificial intelligence, continues to advance. The need to verify and identify individuals is growing due to the possibility of AI deepfakes, or songs that are generated with AI but don’t actually feature the artists they say they do. As more and more of these types of AI products come out, implementing a universal digital identity system is an important step towards ensuring the safety and integrity of everyone online.
One company that has been actively working in this space is Unstoppable Domains. It is a web3 domain provider which has been integrated into more than 800 platforms, including Coinbase, OpenSea, and Rainbow Wallet. Last year, the company raised $65 million in a Series A, estimated to be valued at $1 billion. The main goal of Unstoppable Domains is to provide users with a secure and unique digital identity that can be used to validate who they are.
Sandy Carter, COO and Head of Business Development at Unstoppable Domains, discussed the importance of digital identities when it comes to verifiability and authentication. She believes that as AI deepfakes continue to become more common, the need for digital identities and verifying machines become even more urgent in order to protect and maintain safety for individuals.
More work is needed to be done before digital identities can be implemented in everyday life. However, with the help of companies like Unstoppable Domains, significant steps have been taken in creating a more secure digital identity system. People can use this technology to verify their identities and prove who they are when online, ultimately creating a better and more secure online experience.
