Title: How Generative AI is Democratizing Content Creation Across Enterprises
Generative AI for enterprises is rapidly becoming a competitive differentiator, revolutionizing content creation and productivity, according to Anna Griffin, CMO at Commvault. She recently discussed the transformative power of generative AI in content creation with May Habib, CEO and co-founder of Writer.com at VB Transform 2023.
Griffin acknowledged the potential of ChatGPT before implementing it as a complementary tool to their go-to-market model. Recognizing the value it could bring to synthesizing information quickly and providing market insights in marketing, Griffin believed that her marketing organization would take charge of leveraging generative AI effectively.
To achieve this, Griffin reached out to Writer.com to implement a company-wide solution that could revolutionize the way Commvault operates. Their generative AI solution enabled them to rapidly create the content they needed, such as co-writing and custom writing blogs, prospecting emails, and web pages. The data was trained to understand the company’s desired messaging and aligned with their SEO strategy, ensuring a consistent cadence of content creation.
Griffin highlighted that while she deeply believes in the art of advertising, generative AI offers a unique ability to generate ideation. Especially during product launches and messaging development, the tool’s capacity to ideate and offer suggestions is invaluable.
Not only is generative AI a powerful marketing tool, but it is also vital for users across the entire organization. By standardizing the right voice and message, even users without technical writing skills can easily produce content that adheres to the company’s style.
Furthermore, generative AI proves invaluable in strategy planning and customer case studies. It synthesizes content from interviews and discussions across multiple teams, condensing it into an analysis of the customer, their pain points, and their perspective on the market, the product, and competitors. This ability saves significant time and money.
Griffin emphasized the importance of human-led and human-trained AI in content creation. While some jobs may be replaced, the tool’s enormity lies in its ability to create content on a massive scale. However, it is crucial for humans to exercise control and supervision over the entire process.
In conclusion, generative AI is democratizing content creation across enterprises. It is streamlining and accelerating the content creation process, empowering users across various departments while ensuring consistency. The human-led nature of the AI tool allows for optimized content creation at scale, revolutionizing the industry’s approach to research and analysis.
