Deloitte, a global professional services network, recently launched its innovative phygital Innovation Centre in Bengaluru, spanning an impressive 12,500 square feet. This cutting-edge centre combines physical and digital elements to offer tailored solutions across various sectors, including retail, manufacturing, and digital studios. By leveraging advanced technologies like 5G, artificial intelligence (AI), and mixed reality, Deloitte aims to drive innovation and support businesses in enhancing efficiency while cutting costs.
Ashvin Vellody, Partner and Strategy, Innovation, and Assets Leader at Deloitte India, emphasized the goal of the Centre of Innovation and Technology (DCIT) to foster a culture of innovation and assist clients in discovering sustainable growth strategies. Through a blend of physical and digital experiences, DCIT enables businesses to explore new possibilities and implement innovative business models efficiently.
The DCIT comprises five dedicated zones, each focusing on various aspects such as retail, manufacturing, digital studio, immersive experiences, and advanced connectivity. This multifaceted approach allows Deloitte to guide clients in reimagining customer interactions, supply chains, and product development by creating diverse prototypes. By harnessing technologies like 5G and AI, Deloitte aims to bridge visionary ideas with the delivery of high-quality products and services.
Vellody highlighted the importance of co-creation in this endeavor, emphasizing the collaboration with clients, ecosystem partners, and alliance members to drive innovation across sectors. With over 60 use cases spanning industries like retail, manufacturing, and healthcare, DCIT aims to refresh its offerings every 90 days to ensure relevance and cutting-edge solutions.
By incorporating mixed reality, immersive experiences, and augmented reality, DCIT provides clients with hands-on, real-time experiences to better understand and articulate potential outcomes. Additionally, Deloitte is engaging with academic institutions like IIT Delhi and IIT Madras to stimulate innovation and leverage diverse expertise in enhancing client solutions.
Overall, Deloitte’s phygital Innovation Centre in Bengaluru represents a significant step towards driving innovation, efficiency, and growth for businesses across various sectors through a unique blend of physical and digital experiences.
