Deezer, the France-headquartered music streaming platform, has recently undergone a rebranding and unveiled a redesigned app. The company announced its transformation at an event in Paris, stating that it is reinventing itself as an experience services platform. Deezer aims to refresh its visual identity to highlight its transformation and strengthen its emotional connection with users.
Jeronimo Folgueira, the CEO of Deezer, expressed excitement about the changes, stating, We have transformed Deezer over the past two years, and today marks a key milestone as we introduce our new identity and logo, He also emphasized that the company is evolving into a platform that offers a unique music experience unlike any other.
Deezer recently made headlines with the launch of its new ‘artist-centric’ royalty model. Under this model, professional artists who accumulate a minimum of 1,000 streams per month from at least 500 unique listeners will receive a ‘double boost.’ The company also plans to eliminate non-artist noise audio such as white noise and ocean sounds from its platform. Deezer is working on replacing this content with its own functional music content, which will not be included in the royalty pool.
The introduction of the artist-centric model is aimed at improving user experience and tackling streaming fraud. Deezer plans to implement a stricter provider policy to ensure quality and protect streaming royalties for artists. The company has also committed to a proprietary fraud detection system and removing incentives for bad actors.
Deezer’s focus on fair royalties extends beyond recorded music. The company has signed an agreement with Sacem, a collection society based in France, to explore the possibility of applying the artist-centric model to publishing rights as well.
In addition to these changes, Deezer has refreshed its visual identity to create a more emotional connection with music fans, artists, and strategic partners. Maria Garrido, the CMO of Deezer, explained that the rebranding gives them an opportunity to tell their story in a more engaging way and let people know that with Deezer, they can fully immerse themselves in music.
Deezer’s transformation and rebranding mark an important step in the company’s evolution as a brand and a platform that aims to empower everyone to be and belong through music. With its new initiatives, Deezer is committed to delivering a unique and immersive music experience while supporting artists and ensuring fair royalties.
Deezer’s new identity and platform transformation have garnered attention in the music streaming industry. The company’s commitment to providing a distinctive user experience and its artist-centric model are positioning it as a player that puts artists and listeners at the forefront. As Deezer continues its journey, it will be interesting to see how these changes reshape the music streaming landscape.
