Content creators are facing a new threat in the form of rising deepfake videos created using artificial intelligence. These realistic fake videos, generated through AI technology, are becoming more prevalent and sophisticated, posing challenges for creators in safeguarding their content and identities.
One such instance involved a popular Instagram influencer, who discovered that her videos were being altered with the faces of other individuals, including actress Kajal Aggarwal. Despite her attempts to address the issue by sending copyright strikes, she expressed frustration over the lack of control and privacy infringement.
A recent survey by computer security company McAfee highlighted that 75% of Indians have encountered deepfake content, with 64% finding it difficult to identify online scams due to AI advancements. This trend is raising concerns among content creators, who view deepfakes as a threat to their work.
Experts emphasize the importance of licensing identities to prevent misuse of content and advocate for self-regulation in the industry. The lack of regulations and the rapid evolution of AI technology have made it easier for deepfake videos to spread, leading to concerns about intellectual property rights and online safety.
Reports indicate that female influencers are more vulnerable to deepfake pornography, underscoring the need for stricter safeguards and governance in content creation. While companies like Adobe have implemented measures to verify the authenticity of content, industry watchers call for more comprehensive self-governance practices.
Overall, the proliferation of deepfake videos underscores the need for enhanced scrutiny, regulation, and responsibility among content creators. By prioritizing ethics, transparency, and accountability, creators can mitigate the risks associated with AI-generated content and protect their identities in an increasingly digital landscape.
