Credera, the consulting business of marketing group Omnicom, has recently launched a global artificial intelligence (AI) council. The council, made up of experts, policymakers, industry leaders, and academics, aims to serve as a collaborative hub for addressing various aspects of AI adoption.
With a focus on accountability, belonging, education, sustainability, community engagement, and governance, the AI council is dedicated to shaping the responsible deployment of AI. It recognizes the need for a diverse group of individuals with different backgrounds and expertise to meet the challenges of this new paradigm and shape the resulting landscape.
Vincent Yates, Chief Data Scientist at Credera and the founder of the AI council, emphasized the group’s dynamic and talented nature, stating that they will address significant AI-related questions, including innovation, ethics, regulation, security, talent, and technology.
This launch comes as part of Credera’s expansion of AI solutions, aimed at accelerating business and marketing transformation for clients and within the parent company, Omnicom. Credera’s recent engagements reflect the positive impact of AI, such as a 30% increase in ROI and a 46% boost in efficiency for a pharma firm through AI-powered direct-to-consumer marketing. Additionally, a national lender experienced a 219% increase in profit/earnings ratio after implementing a machine-learning-driven platform with Credera’s assistance.
Credera’s global CEO, Justin Bell, expressed the company’s commitment to excellence in AI through its global, boutique approach. By tailoring solutions to meet each client’s specific needs, Credera aims to combine the expertise and holistic thinking of a full-service consulting firm with a personalized touch.
To ensure the company stays ahead in the field of AI, Credera is also investing in training and upskilling its workforce, making AI a core foundation of its consulting offerings.
Founded in 1999, Credera operates in 16 countries and has nearly 4,000 employees. The firm provides a wide range of services, including strategy, transformation, AI, data, and technology, to clients across various industries.
With the launch of its AI council and its continued efforts to deliver top-notch AI solutions, Credera aims to maintain its position as an industry leader while adapting to the ever-evolving AI landscape. By fostering collaboration and embracing responsible AI adoption, Credera intends to address the challenges and opportunities presented by this transformative technology.
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