Credera Unveils AI Council to Drive Innovation and Advancement

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Credera, the consulting business of marketing group Omnicom, has recently launched a global artificial intelligence (AI) council. The council, made up of experts, policymakers, industry leaders, and academics, aims to serve as a collaborative hub for addressing various aspects of AI adoption.

With a focus on accountability, belonging, education, sustainability, community engagement, and governance, the AI council is dedicated to shaping the responsible deployment of AI. It recognizes the need for a diverse group of individuals with different backgrounds and expertise to meet the challenges of this new paradigm and shape the resulting landscape.

Vincent Yates, Chief Data Scientist at Credera and the founder of the AI council, emphasized the group’s dynamic and talented nature, stating that they will address significant AI-related questions, including innovation, ethics, regulation, security, talent, and technology.

This launch comes as part of Credera’s expansion of AI solutions, aimed at accelerating business and marketing transformation for clients and within the parent company, Omnicom. Credera’s recent engagements reflect the positive impact of AI, such as a 30% increase in ROI and a 46% boost in efficiency for a pharma firm through AI-powered direct-to-consumer marketing. Additionally, a national lender experienced a 219% increase in profit/earnings ratio after implementing a machine-learning-driven platform with Credera’s assistance.

Credera’s global CEO, Justin Bell, expressed the company’s commitment to excellence in AI through its global, boutique approach. By tailoring solutions to meet each client’s specific needs, Credera aims to combine the expertise and holistic thinking of a full-service consulting firm with a personalized touch.

To ensure the company stays ahead in the field of AI, Credera is also investing in training and upskilling its workforce, making AI a core foundation of its consulting offerings.

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Founded in 1999, Credera operates in 16 countries and has nearly 4,000 employees. The firm provides a wide range of services, including strategy, transformation, AI, data, and technology, to clients across various industries.

With the launch of its AI council and its continued efforts to deliver top-notch AI solutions, Credera aims to maintain its position as an industry leader while adapting to the ever-evolving AI landscape. By fostering collaboration and embracing responsible AI adoption, Credera intends to address the challenges and opportunities presented by this transformative technology.

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Frequently Asked Questions (FAQs) Related to the Above News

What is the purpose of Credera's global AI council?

The purpose of Credera's global AI council is to serve as a collaborative hub for addressing various aspects of AI adoption and shaping the responsible deployment of AI. It aims to bring together experts, policymakers, industry leaders, and academics to tackle significant AI-related questions and guide the development of the AI landscape.

What areas does the AI council focus on?

The AI council focuses on accountability, belonging, education, sustainability, community engagement, and governance. It recognizes the need for diverse perspectives and expertise to meet the challenges of AI adoption and ensure responsible practices.

How does Credera aim to accelerate business and marketing transformation through AI?

Credera aims to accelerate business and marketing transformation by utilizing AI solutions. These solutions have shown positive impacts, such as increasing ROI and efficiency for clients. The company tailors AI solutions to meet each client's specific needs and combines the expertise and holistic thinking of a full-service consulting firm with personalized attention.

How does Credera plan to stay ahead in the field of AI?

Credera plans to stay ahead in the field of AI by investing in training and upskilling its workforce. It strives to make AI a core foundation of its consulting offerings, ensuring its consultants are equipped with the necessary skills and knowledge to deliver top-notch AI solutions.

What industries does Credera serve?

Credera provides its services to clients across various industries, including strategy, transformation, AI, data, and technology. Its expertise is not limited to a specific sector, allowing it to cater to the diverse needs of different industries.

How long has Credera been in operation?

Credera was founded in 1999 and has since expanded its operations to 16 countries. It currently has nearly 4,000 employees working to deliver consulting services globally.

How does Credera differentiate itself as a consulting firm in the AI landscape?

Credera differentiates itself as a consulting firm in the AI landscape through its global, boutique approach. By tailoring solutions to specific client needs and combining expertise with personalized attention, Credera aims to provide excellence in AI consulting while adapting to the ever-evolving AI landscape.

Please note that the FAQs provided on this page are based on the news article published. While we strive to provide accurate and up-to-date information, it is always recommended to consult relevant authorities or professionals before making any decisions or taking action based on the FAQs or the news article.

Advait Gupta
Advait Gupta
Advait is our expert writer and manager for the Artificial Intelligence category. His passion for AI research and its advancements drives him to deliver in-depth articles that explore the frontiers of this rapidly evolving field. Advait's articles delve into the latest breakthroughs, trends, and ethical considerations, keeping readers at the forefront of AI knowledge.

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