Thanks!
Thanks to recent advances in artificial intelligence (AI) technology, creating a commercial doesn’t have to involve expensive production budgets, teams of creative people and long delays caused by visual effects. YouTube user Pizza Later showed that with the use of various AI tools and some creativity, a commercial can be made in less than three hours and get the attention of big names like Elon Musk and the Pizza Hut account.
Pizza Later, who kept his identity anonymous, works in the field of motion graphics. He has been experimenting with AI tools like Midjourney and Runway AI for a while now, which is how he created the idea of the commercial for Pepperoni Hug Spot – a fictional pizza business. His creative process began with understanding the surreal AI clip of Will Smith eating spaghetti created on Runway, and he then tried to come up with the clips of people eating food to the background.
The entire process, according to Pizza Later, only took three hours to gather all the assets of the commercial and create the professional sounding and resonant voice-over using AI voiceover technology. He created stills using Midjourney, and weird clips were also created using Runway AI. To create a script for the commercial, he took help from GPT-4 and asked it to generate sentences within a specific tone that could add to the eerieness and humour. He even named it Pepperoni Hug Spot, based on his ideas and GPT-4s input.
The only thing that AI cannot yet do is edit videos; VHS filters, transitions and sound effects of the commercial were added manually. However, Pizza Later mentioned that AI still makes the process much quicker and efficient. He believes that soon AI-generated video production could be used to create 30-minute episodes of favorite shows or movies.
Releasing the commercial turned out to be a success, garnering an interesting response online. Many people found it funny, while others were intrigued by the possibilities of AI technology. The article at hand is an eye-opener as to what AI is capable of and how anyone can create a commercial using these tools.
The Pepperoni Hug Spot commercial is an amazing demonstration of what AI can do, and it was all credited to one man’s creative abilities and technical know-how. Pizza Later has definitely initiated a wave of creativity and innovation in the field of AI technology.
Midjourney is an AI image generator that allows users to create images just by giving it a descriptive prompt. This could be through the use of verbs and sentences to specify the intent of the prompt, such as to create an image in the style of a certain art technique or film style. Eleven Labs is another AI-based software used to create the voiceover in the commercial. It is an automated voice-over platform created to make the creation of voiceovers easier and quicker. Soundraw, a custom music generator, also allowed Pizza Later to create background music.
AI has opened a whole new horizon of possibilities when it comes to creating commercials and videos. The Pepperoni Hug Spot commercial is a rare gem and its uniqueness could only be created thanks to the capabilities of AI technology.
