The use of generative artificial intelligence (AI) in writing has already caused significant controversy, with examples of factual errors and fabricated stories being published. As a result, the journalism industry is grappling with ethical considerations around the use of AI in their profession. While AI can be used for gathering information quickly and researching financial news, reputable news organizations are careful when it comes to issues like disinformation and accuracy, as well as disclosing to their audience that AI is being used. Additionally, while AI tools can be used in public relations work, it is unlikely that they will replace human writers given the lack of accuracy and trust generated content currently has. The concerns surrounding AI mean that this technology is still highly disruptive and impractical, providing job security for those working in the industry.
The original article mentions the company ChatGPT, which has been a sensation since its launch in November 2022. It provides a vast array of features and capabilities, including writing software code and generating hipster cocktail recipes. ChatGPT’s generative AI counterparts, such as Google’s Bard and Microsoft’s Bing AI, also provide similar functionalities, with the ability to take instructions and create readable content at their core.
The article mentions the person David Fink, Principal of Bospar and one of Business Insider’s 50 Best Public Relations People in the Tech Industry.
