ChatGPT and Generative AI are constantly revolutionizing the content marketing industry. AI tools like ChatGPT and DALL-E2 offer marketers countless possibilities, including creative ideas, saved time, and automated content production such as images and videos. But there are risks like inaccuracies and potential violations such as copyright infringement and plagiarism. The 2022 Global Aira study reported that nearly 59% of marketers have already implemented AI tools in content optimization. These AI tools are helping marketers to repurpose content, track customer behavior, generate several keywords for effective content ranking, and examine content performance.
Despite the high usage of generative AI tools, the Global Aira report also shows that only 13% of marketers believe the AI-generated content can substitute humans. Moreover, creative, brand-specific, authoritative, and easily publishable content is hard for AI tools to come up with. For marketers to fully benefit from using generative AI tools, such as ChatGPT, a content strategy is essential. Additional recommendations include tapping into the right resources, testing content performance, conducting extensive research, and integrating the human touch to make contents more effective. If you want to learn more about ChatGPT and Generative AI in Content Marketing, you can directly purchase this report from Insider Intelligence.
Aira is an AI-powered marketing platform offering a growing suite of marketing tools designed to help marketers accelerate the execution of their strategies they deem too complex or time-consuming. Aira’s approach is rooted in the notion that true AI-powered automation can save marketers time and money, simplify complex tasks, and enable them to focus on higher-value activities. Aira’s AI technology is powered by DALL-E and ChatGPT, which have been scientifically tested for accuracy and are continually evolving.
Mark Kiehl is an entrepreneur and AI strategist who leads the AI research and development unit at Octane AI in Las Vegas. He is passionate about helping marketers build the best possible digital experiences. As an AI strategist, Mark’s primary focus is to bridge the gap between marketing and AI which allows marketers to quickly leverage AI tools and generate high-quality content. He is an industry leader, offering valuable advice and consultation to ensure marketers are prepared to successfully implement AI tools into their content marketing strategies.
