Constant Contact Expands Presence in Australia with Appointment of Renée Chaplin as VP of APAC
Constant Contact, a leading digital marketing and automation platform catering to small businesses and nonprofits globally, has announced the appointment of Renée Chaplin as its new Vice President of the Asia Pacific (APAC) region. In this role, Chaplin will spearhead the company’s growth in APAC and oversee the expansion of its operations.
With over 20 years of experience in driving the growth of B2B brands, Chaplin will be based in Constant Contact’s APAC headquarters in Brisbane. Her primary objective will be to raise awareness and boost the adoption of the company’s digital marketing platform in APAC, delivering exceptional value to customers in the region. Chaplin’s strategic appointment is part of Constant Contact’s ongoing efforts to strengthen its presence in Australia, following the acquisition of Vision6 in 2022.
Frank Vella, the CEO of Constant Contact, emphasized the importance of international expansion and described Australia as a significant technology hub within the world’s fastest-growing region. He expressed confidence in Chaplin’s experience and local presence, believing that she will accelerate their efforts in APAC and make an immediate impact on the company’s business and customer relationships in the region.
Chaplin expressed her excitement about joining Constant Contact, citing the company’s global reputation for innovation in digital marketing, particularly in the small business sector. She highlighted the recent advancements in artificial intelligence (AI) and marketing automation, which make this an opportune time to be part of the organization. Chaplin also praised Constant Contact’s Vision6 product, which is already recognized as Australia’s most reliable email marketing and SMS platform, with local customer support and onshore data storage. She looks forward to driving Constant Contact’s APAC business and helping their customers and agency partners build stronger connections with their audiences.
Before joining Constant Contact, Chaplin held positions at various technology companies, ranging from Australian start-ups to multinational software-as-a-service (SaaS) organizations specializing in AI, automation, customer experience, and billing technology.
Constant Contact prides itself on providing everything that small businesses and nonprofits need to thrive. The company offers robust online marketing tools, effective contact management, sales features, and innovative AI capabilities. With their comprehensive suite of resources, Constant Contact simplifies the process of attracting the right audience, engaging customers, closing deals, and achieving sustainable growth.
As the company expands its presence in the APAC region with the appointment of Renée Chaplin, it is poised to make significant strides in the Australian market and deliver heightened value to its global customers and partners. With a focus on innovation, strategic partnerships, and customer-centric solutions, Constant Contact is well-positioned to shape the future of digital marketing for small businesses worldwide.
