Smartphone brands are making a valiant effort in their pursuit to stand out from the competition, using AI and machine learning as one of their secret weapons to draw consumers towards them. With the introduction of ChatGPT-like applications to mobile devices, the race for superiority has only escalated further.
These applications allow mobile users to interact with automated operational assistance, without even having to leave the comfort of their phones. Some of the capabilities of these AI-fueled applications include smooth navigation experience, processing language in natural form, and understanding consumer’s requirements on the spot.
The prevalence of AI-powered applications in the market have made them increasingly accessible. As such, they are becoming the go-to choice for many consumers looking for specific needs, which in turn is leading to the rise of mobile-specific artificial intelligence (AI).
Smartphone brands such as Huawei, LG, and HTC have already adopted these applications, and are amongst the front runners of the race. Their marketing materials often mention AI and machine learning capabilities, with the intention of encouraging consumers to determine which of their products has the best AI tools.
Another big player in this race is Apple, who is well-known for its emphasis on security. With their innovative approach to AI, they have integrated a deep emphasis on intelligence into their applications and services, ranging from facial recognition to general AI-based operations. Apple’s unparalleled approach has made them a major contender in the smartphone AI race.
Lastly, Samsung has also made some significant strides in the area of AI application and services. Through their partnership with Google, they have brought a vast array of AI features to half of their latest models, while also enabling support for major chatbot applications. This puts them ahead of the competition in terms of delivering an immersive experience for users.
It is clear that smartphone brands are continuing to race to be the leader in AI-driven applications. As the bar for AI capabilities continues to rise, it is likely that they will see an increase in AI-based operations and features, which in turn will help them appeal to consumers seeking superior AI experiences.
