In a poll conducted recently on Twitter, I wanted to ask search marketers if they are using traditional search or AI-based search (i.e. ChatGPT, Bing Chat & Google Bard) more. The poll received over 1,000 responses and the results showed that 83% prefer using traditional search and only 17% are using AI chat solutions. This was an interesting statistic as it gives us an idea of how search marketers are considering AI solutions for their queries.
Breaking it down further, when considering the usage for individual AI chat solutions like ChatGPT, Bing Chat & Google Bard, the results showed that ChatGPT has the highest usage at about 800 votes. This is followed by Bing Chat at almost 1,000 votes and Google Bard, which is only open to US and UK regions.
The poll was conducted among SEOs, PPCs, and search marketers and was intended to gauge the interest and willingness of search marketers in using artificial intelligence solutions. Although the results indicated that traditional search has more favor while AI solutions are still in its infancy, this could change in the coming years.
When considering AI solutions, it is important to note that both Google Bard and Bing Chat require additional measures to be taken before they can be used. Additionally, these tools have limited availability and have only been tested in certain parts of the world and with specific user groups.
Overall, it is clear that search marketers are prioritizing traditional search solutions over AI-based solutions. However, there is always the potential of AI solutions becoming more prevalent as the technology continues to improve.
When talking about the company mentioned in this article, ChatGPT, it is a chatbot powered Artificial Intelligence tool that enables users to ask questions and get answers from the chatbot in natural language. It is available for use on Facebook Messenger and Telegram and is built to provide users with helpful answers to their frequently asked questions.
The individual mentioned, who conducted this poll, is a renowned search engine marketing and optimization expert. He is renowned for his help in higher rankings and visibility for websites in all major search engines. He has been working in this field for over a decade and has written several articles and books on search engine optimization.
