AI has taken the world by storm, and the larger tech firms are increasingly looking at how they can use AI to better serve their customers and increase efficiency. Coca-Cola (KO – 0.16%) has become the newest company to explore a partnership with the AI firm Open AI, in order to use generative AI technology to improve their marketing capabilities and internal operations.
The partnership between Coca-Cola, OpenAI, and Bain & Co. led to the creation of “Create Real Magic,” a platform that challenged anyone to create or design original artwork using Coca-Cola’s intellectual property. The artwork was generated using GPT-4 and DALL-E, a generative AI technology. At the conclusion of the project, 30 creators were selected to visit Coke’s headquarters in Atlanta for a three-day workshop. Finally, the winners had the opportunity to have their artwork displayed on billboards in Times Square and London’s Piccadilly Circus.
The utilization of AI is used not only for marketing purposes, but also to create content, boost customer engagement, and use for internal workflows. In addition, Pepsi came up with a new invention for Freestyle machines that uses AI to create limited time drinks, as well as theme their artwork generated by DALL-E. AI can also be used for demand forecasting and inventory management, which can help Coca-Cola and their retail partners make sure they have enough products in stock and understand customer demand trends.
In conclusion, Coca-Cola is the first company to use OpenAI’s AI technology, and has invested heavily in the partnership. They plan to use AI in marketing, creating content, customer service, and more. With AI now an integral part of their operations, the potential for Coca-Cola to make even greater strides in the consumer beverage industry is growing each day.
