Fonos, a Vietnamese audio content start-up, has seen a remarkable surge in its monthly active users by six times, thanks to CleverTap’s personalized engagement platform. This partnership has enabled Fonos to enhance customer engagement, drive revenue growth, and simplify marketing strategies.
By leveraging CleverTap’s advanced user segmentation, real-time analytics, and data-driven insights, Fonos has made strategic decisions to improve its marketing efforts and deliver personalized experiences to its users. This collaboration has allowed Fonos to streamline its marketing activities through automation and offer highly personalized engagement to its busy users.
Since implementing CleverTap’s engagement platform, Fonos has experienced a significant impact, witnessing a five-fold increase in the absolute number of monthly active users over six months. This growth underscores the effectiveness of CleverTap’s capabilities in enhancing customer engagement strategies and delivering tailored experiences to a diverse audience.
Nguyen Hong Nhung, Head of Growth Marketing at Fonos, expressed optimism about the partnership, emphasizing how CleverTap’s platform empowers them to engage users contextually in real-time. The advanced analytics and seamless integration provided by CleverTap have transformed Fonos’ customer engagement strategies, aligning with their goal of becoming a ‘daily companion’ for users.
Sidharth Pisharoti, Chief Revenue Officer at CleverTap, highlighted the growing popularity of audio formats in Vietnam and the opportunities they present for companies like Fonos. By leveraging CleverTap’s segmentation and analytics capabilities, Fonos has been able to deliver personalized experiences that drive loyalty and sustainable growth.
Overall, the partnership between CleverTap and Fonos has proven to be instrumental in accelerating Fonos’ growth, solidifying its position in the competitive audio content landscape. As Fonos continues to scale its business and enhance the customer experience, the collaboration with CleverTap is expected to drive further success in the future.
