CleverTap, the world’s number one retention cloud, recently integrated OpenAI technology into their platform and launched their artificial intelligence-powered content creator, Scribe. With this feature, marketers are able to auto-generate emotionally relevant content quickly by offering just a few keywords. Moreover, it also offers analysis on how to tailor marketing messages based on emotions, boosting conversions with emotionally intelligent content. To ensure a personalized connection between the brand and users, Scribe is able to determine the tone of the message and determine emotions through pre-identified parameters such as fear of missing out (FOMO), anticipation, trust, joy, and surprise.
To demonstrate the power of Scribe, consider these two messages with the same meaning, but vastly different emotion scores that could appeal to different audiences. The first message says, “50% off on shoes! Offer ends tonight!” while the second message reads, “Hurray! You have won 50% off on shoes. Coupon is valid today.” It is clear to see the appeal that the second message has over the first based on its more personal and enthusiastic language.
Jacob Joseph, Vice President of Data Science at CleverTap commented on the development of Scribe: “Marketers only have two seconds to capture users’ attention in the digital realm. AI enables brands to build customized campaigns that can tap into the right emotions and appeal to users. Scribe is our way of helping our customers to generate personalized, emotionally relevant messages that help to strengthen digital relationships.”
Scribe is currently only available to CleverTap enterprise customers on an invite basis.
Overall, this new integration to the CleverTap platform can be a major game-changer for digital-native businesses that are looking to boost their conversions with emotionally intelligent content.
About CleverTap
Founded in 2015, CleverTap is the World’s number one retention cloud that helps app-first brands personalize and optimize all consumer touch points. With powerful audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation, it is the only solution built to satisfy the needs of both retention and growth teams. It is powered by TesseractDB™, the world’s first purpose-built database for customer engagement.
The platform is trusted by 2000 customers, including Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ and headquartered in Mountain View, California, the company also has presence in key markets worldwide, including San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more details about CleverTap, visit their website or follow them on LinkedIn and Twitter.
