CleverTap, the leading retention cloud platform, has recently introduced an OpenAI-integrated content creation assistant called Scribe. This integrated imagery allows brands to produce and analyze emotionally relevant content to boost conversions and create powerful digital relationships. Scribe is currently available to CleverTap Enterprise customers through an invitation.
Today, CleverTap announced the integration of OpenAI and the launch of its AI-generated content creator, Scribe. It is revolutionary in the way it can quickly generate campaign creatives and rewrite content keeping in mind a specific emotion that resonates with a brand’s users. It allows growth marketers to auto-generate emotionally charged copy and accelerate content development using just a few keywords, for example. The technology also allows the users to anticipate and customize the tone of the messages being sent out.
In addition, Scribe is built to recognize five primary emotions in MarTech: Fear of Missing Out (FOMO), Anticipation, Trust, Joy, and Surprise. These emotional parameters play a key role in the way users interact with content, which is why it is necessary to use this technology to personalize content and create engaging experiences.
To illustrate, marketers can send out the same message with different emotions to reach different audiences. For example, “you have won 50% off on shoes” will have a different emotion score than “50% off on shoes! Offer ends tonight!”.
Jacob Joseph, Vice President of Data Science for CleverTap, expressed his excitement about the launch: “Marketers only have two seconds to capture users’ attention in the digital world and AI-based marketing helps to build campaigns that resonate with users. We are thrilled to introduce Scribe which will open up the next quanta for marketers and bring back the ‘tech’ in MarTech.”
About CleverTap
CleverTap is the world’s #1 Retention Cloud, enabling app-first brands to personalize their consumer touchpoints and optimize user engagement, retention, and lifetime value. This is achieved by leveraging its proprietary TesseractDB(TM), the world’s first purpose-built database for customer engagement. It offers both high speed and large scale economies.
The platform is trusted by more than 2000 customers, including Electronic Arts, TED, the English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. It is backed by renowned investors such as Sequoia India, Tiger Global, Accel, and CDPQ and has a global presence with offices in Mountain View, San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. To learn more, visit clevertap.com or follow them on LinkedIn and Twitter.
