Today, CleverTap, the world’s #1 retention cloud, announced that it is integrating its platform with OpenAI and launching a new AI-powered content creator, Scribe. With this tool, marketers and businesses can now quickly generate personalized and emotionally-resonant messages. It uses emotion analysis to create and revise campaign creatives and appeals to users more effectively. The feature is now available to select CleverTap Enterprise customers through invite.
Studies have shown that by forming an emotional connection with customers, the value and engagement of a brand can increase substantially. To tap into this realm of digital relationships, CleverTap has decided to focus on five fundamental emotions in their MarTech platform which are Fear of Missing Out (FOMO), Anticipation, Trust, Joy, and Surprise. Through Scribe, businesses can create and assess content taking these five emotions into account. With this technology, marketers can customize their user’s connection with the brand and create customized messaging with the right tone.
For example, a business can produce similar messages to a user but with amazing different emotion scores which would affect the user engagement. Consider the following two messages that have the same meaning but vary in emotion:
1. 50% off on shoes! Offer ends tonight!
2. Hurray! You have won 50% off on shoes. Coupon is valid today.
Jacob Joseph, Vice President Data Science of CleverTap, believes that thanks to this innovation in AI, marketers now have the capacity to dynamically personalize messaging and engage users with the right emotions. He emphasizes that marketers only have a few seconds to capture users’ interests in the digital world, thus AI enables them to develop campaigns that are tailored to the audience’s needs.
CleverTap was established over 6 years ago in California and continues to successfully expand to various countries, including India, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. Currently 2000 customers from all over the world trust the company and their services, which helps to personalize and optimize customer touchpoints to enhance user engagement and retention, along with lifetime value. It is powered by TesseractDB™ – the world’s first dedicated database for customer engagement – and provides a unique mix of speed and cost efficiency.
The company is backed by notable investors, such as Sequoia India, Tiger Global, Accel, and CDPQ. With the advent of Scribe, it is expected that CleverTap’s services will continue to innovate and revolutionize digital relationships with its users.
