Bluefocus Intelligent Communications Group Co., a Chinese media and public relations giant officially announced it would be ditching standard human copywriters and graphic designers in favor of artificial intelligence technology. According to an internal staff memo seen and reported by Bloomberg News, the company will be implementing a system of ChatGPT-like generative AI models. Upon the news, Bluefocus’ share prices initially rose 19% Thursday before falling 6% on Friday.
The $3 billion company has had many notable clientele including Samsung, Canon, and BMW. To develop its ChatGPT-like generative AI models, Bluefocus has made contact with Alibaba Group Holding Ltd. and Baidu Inc. to see if it can license their AI tech.
Receiveing his memo, an alarming percentage of the US and European workforce could potentially be displaced by Artificial Intelligence technology according to a Goldman Sachs commissioned report. The report also showed that 63% of the American workforce could remain employed, but would have to adapt to a lighter workload as AI would preferably do up to a quarter of their work tasks.
Despite being a daunting endeavor for those in the field, AI can streamline commercial workflows, automate usual tasks, and even give way for a fresh wave of business operations. While that sounds all too exciting, Universal Music Group (UMG) took a totally different approach as it has attempted to cease AI from copying its proprietary lyrics and melodies. They have contacted both Apple and Spotify with its plea in hopes of preventing any potential impersonations of tracks and artists from AI bots.
