Leaders of organizations are being encouraged to develop their AI strategies, particularly ones that incorporate language models such as ChatGPT and Google Bard.
Language models have become one of the most talked-about topics across the globe, grabbing the attention of major publications and television broadcasts. Their introduction has forced the biggest companies to pivot their sales and investment strategies overnight.
This technology has led to many questioning the AI strategy of organizational leaders and its potential impact on workers, partners, shareholders, and customers. As a result, leaders need to consider their ChatGPT strategy carefully.
Language models, including ChatGPT and Google Bard, are like pawns on a chessboard – powerful when orchestrated together with other pieces. Understanding the capabilities of LLMs is essential in setting future strategy, with human authority being a vital component.
While language models can provide answers to prompts using massive amounts of data, their responses are based on what seems to be the correct answer rather than actual facts. Humans need to remain the ultimate authority in verifying accuracy and truth.
Although language models have dominated headlines, other AI tools, including deep learning, reinforcement learning, autonomous AI, machine teaching, and sentiment analysis also have value. Some have stronger economic potential than others.
Applications, such as real-time AI that can stream data and make intelligent decisions in the moment, also offer valuable opportunities. Combining generative, real-time, and autonomous AI can yield exponential value for organizations.
To make the most of these tools, leaders must develop their own vision of the future of their organization and the market, and invest accordingly. It is not enough to follow trends or outsourced research; leaders must imagine the future they want to create and then work backward to the present.
Language models like ChatGPT may be a tool to help make those dreams a reality, but it is essential they are incorporated into a broader strategy. This will ensure the most value for companies and customers alike and result in overall success.
