Orion Advisor Technology aims to roll out its ChatGPT-embedded software to advisors on its Redtail Speak communications texting platform within the next few months. Brian McLaughlin, president of Orion Advisor Technology, hopes that this will make it the first financial services firm to incorporate this advanced technology. It is expected that this trend of using ChatGPT will soon spread throughout the industry, with other areas of investment management implementing this technology.
Brian McLaughlin is the president of Orion Advisor Technology, who sold his firm, Redtail Technology, to Orion last year. He believes that assistive technology for advisors has now reached its tipping point and will become more and more common. He emphasizes that advisors are in control of the process and that AI is prone to make mistakes, however these mistakes can be prevented by vetting the content before it is sent.
The integration of ChatGPT to Redtail Speak will allow advisors to save time, be more efficient and even access features like automatic prompts and responses to client questions. There is no additional charge for advisors to use this technology since it was introduced free of cost by OpenAI, and minimal training is needed. In due course of time, more features such as expanded content, customizable messages to clients and more human-friendly messaging are to be integrated as well.
In terms of compliance times, McLaughlin sees challenges ahead concerning who owns the messaging process—the robot or the human? It is yet to be seen soon as to how successful this venture of Orion Advisor Technology will be. Nonetheless, by introducing an exciting and innovative platform such as ChatGPT, Orion Advisor Technology is paving the way for a new disruptive technology in the financial sector.
