ChatGPT Takes Center Stage at Phocuswright Europe 2023

ChatGPT was the topic of discussion at the recent Phocuswright Europe conference held in Barcelona last June. The event brought together leaders in the travel industry to discuss the potential of generative artificial intelligence and its game-changing opportunities. During the discussion moderated by PhocusWire Editor in Chief Mitra Sorrells, panelists shared their insights on ChatGPT. Senior Director of Product Management at Trip.com Group, Amy Wei, revealed that early results showed that ChatGPT’s conversion rate was twice that of the average user, with a higher rate of retention. Meanwhile, Microsoft’s Regional Sales Director for Western Europe, Pablo Laucirica, showed how the tool works by asking for recommendations for a holiday with specific considerations, such as attractions for kids and museums for adults which are not too hot and no more than a three-hour plane ride from Barcelona. The tool was able to provide an extensive and custom response to his query, reflecting the potential of AI to enhance personalization. The panelists also discussed key issues such as concerns about privacy and bias, but expressed confidence that the industry is working to address these challenges.