ChatGPT is a fascinating artificial intelligence technology transforming the automotive industry. Developed by OpenAI, the technology is becoming increasingly popular with auto retailers and customers as it makes complex tasks easier, quicker and more customized. General Motors works with Microsoft to explore ChatGPT’s potential for use in vehicles and dealerships often use it for marketing and customer service purposes.
OpenAI’s ChatGPT does much of its work behind the scenes, making transactions seamless and intuitive for customers. They are likely unaware of its presence, yet the technology is capable of creating detailed conversations and making personalized recommendations based on user interactions. This makes the entire process of navigating retail auto stores more straightforward and efficient, something even a Luddite like the Automotive News’ retail technology reporter can appreciate.
Mark Hollmer is a veteran online journalist and a former editor. While not generally fond of technology, Hollmer is capable of using personal computers and has embraced getting to know more about the innovative ways technology is transforming business sectors. He admits to missing typewriters and has avoided buying a cellphone until he turned 40. Despite this, he is enthusiastic about the potential of ChatGPT, which is a remarkable example of Artificial Intelligence being used to improve the consumers’ experience.
This AI technology has the power to make conversations more intimate, task-oriented and thorough. Such developments are particularly interesting for a Luddite and the possibilities for it to enhance the auto sector for both retailers and customers is quite impressive. OpenAI is a leader in the field of AI technologies and their development ChatGPT is a wonderful example of the revolutionary potential of this technology.
