Subway’s footlong sandwich has emerged victorious over Burger King’s Whopper and McDonald’s Big Mac in an AI-driven fast food battle. The verdict was reached by AI model, ChatGPT, which adjudicated the culinary showdown. The advertising campaign began with billboards in Brazil that used responses from ChatGPT to compare the three sandwiches. After analyzing the sandwiches, ChatGPT declared that Subway’s footlong sandwich was supreme, prompting Subway to challenge ChatGPT to compare their sandwich to the Whopper and the Big Mac. ChatGPT once again declared that Subway’s sandwich reigned supreme, much to the delight of Subway’s marketing team. Kirstey Elston, Subway UK and Ireland’s Marketing Director, declared that even ChatGPT recognizes that Subway’s footlong sandwich reigns supreme.
The creative advertising campaign is generating buzz as people are talking about it. The original billboards in Brazil by David São Paulo and Galeria.ag used humor to grab people’s attention. Burger King in Brazil responded to McDonald’s ad based on ChatGPT’s response by erecting a billboard next to it. Both ads use replies produced by ChatGPT and have a similar style. According to the translated copies of the billboards, ChatGPT labeled McDonald’s Big Mac the most iconic burger and named Burger King’s Whopper the biggest.
The advertising campaign has been a huge moment for Subway’s new Series menu launch. Franki Goodwin, chief creative officer at Saatchi & Saatchi, stated that they couldn’t resist jumping on this buzzworthy convo. Subway joined in on the fun and proved that their sandwiches are the biggest and the best. If you’re fascinated by innovative ad campaigns, check out our Ad of the Day and Best Ads of the Week selections.
In conclusion, Subway’s footlong sandwich has been crowned supreme by AI model, ChatGPT, in an AI-driven fast food battle. The creative advertising campaign in Brazil is generating buzz, with both McDonald’s and Burger King using responses produced by ChatGPT in their ads. Subway’s marketing team is thrilled that ChatGPT recognizes that their footlong sandwich is the top sandwich. The innovative ad campaign is a huge moment for Subway’s new Series menu launch and shows that humor is a perfect way to grab people’s attention.
