The rise of ChatGPT is undeniable, and its presence on social media feeds has become increasingly prominent. Content creators and influencers are taking up the hype around this emerging breakthrough in generative AI technologies, with the result that more and more media consumers are connecting with content that explores the capabilities of ChatGPT.
According to data from CreatorIQ, over the past 14 months, posts featuring #ChatGPT, #OpenAI, #AI, and #ArtificialIntelligence have reached 732 million video views and 83 million engagements across platforms such as Instagram, TikTok, and YouTube, with creators and influencers combining for an audience reach of over 3.6 billion followers. In fact, the usage of this type of content on Instagram alone has seen a performance 34% higher than other pieces of technology and computing content from the same period.
Despite the surging enthusiasm for the topic of ChatGPT, the industry is also facing a problem. A recent survey conducted by the trade group MMA Global revealed that some marketers are less than positive about their own organizations, giving them a net-promoter score of -2. The survey also found that this score dropped from -1.4 to -2 between 2021 and 2023, as more marketers expressed reluctance in recommending their own departments to prospective hires.
On a different note, digital advertising experienced a significant dip in 2022. According to data from the Interactive Advertising Bureau, digital ad sales jumped 10.8%, a stark contrast to the previous year’s rate of 35.4%, resulting in total revenues of $209.7 billion. This marked the first time the sector had surpassed the $200 million mark. Other major sources of advertising revenue included TV, growing by a modest 2%, and video games/esports, showing a rise of 16.4%. The IAB attributed this setback largely to the unexpected economic repercussions of the pandemic.
Looking closely at the Ad Age Best Places to Work of 2023, it is evident that the methods for companies to ensure a successful workforce remain largely the same: fair and competitive pay, expansive benefit packages, a diverse workforce, and efficient management of resources. These and other measures create conditions ideal for ensuring an engaged and motivated employee body and are keystone points in making those places best of the best.
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