Fast food giants McDonald’s and Burger King are in the midst of a hilarious advertising feud that has taken an unexpected turn. After McDonald’s partnered with AI platform ChatGPT to ask which burger was the tastiest, Burger King followed suit. It asked ChatGPT which burger was the biggest, and the AI quickly named the Whopper, Burger King’s signature sandwich. And to top it off, BK even placed its ads next to its rival’s ads.
It all started when McDonald’s teamed up with ChatGPT to ask which burger is the most delicious, with the AI platform naming the McDonald’s Quarter Pounder as the winner. Not one to be left in the dust, Burger King quickly jumped on the bandwagon and asked ChatGPT to name the biggest burger – to which the AI responded with the Whopper.
What’s interesting is that ChatGPT added a disclaimer stating that the ingredients and size may vary depending on the region. Burger King used the opportunity to poke fun at McDonald’s and even placed its ads next to its rival’s ads.
This advertising feud is gaining recognition for its humor, creativity, and originality. It’s also serving as a reminder to other brands that a little bit of humor can go a long way in attracting customers.
