With India’s crypto space finally making progress after the Supreme Court overturned a ban by the Reserve Bank of India in late 2020, several exchanges and players entered with new ideas. One of these was ZebPay, with its then-CEO Rahul Pagidipati taking the helm in January 2020. After almost two years, the mantle was passed onto Avinash Shekhar who left the post in September 2020. Now, ZebPay looks to regain its lost glory by introducing a ChatGPT-like crypto advisory platform.
Focusing on revenue streams beyond the exchange business, ZebPay’s plan seeks to provide users with the ability to chat with experts who will provide up-to-date, relevant advice when trading in cryptocurrencies. While this could certainly help in garnering the trust and recommendations of many users, such advice does come with its inherent risks. Therefore, a lot depends on how ZebPay will address such challenges.
ZebPay is a growing and ambitious cryptocurrency trading platform established in 2014. In a short period of time, the company has grown to become one of the largest exchanges in Indian by volume. Their platform allows both individuals and institutions to buy, trade, and store their digital assets. ZebPay has also introduced a margin lending product, offering bigger trading opportunities for users.
Rahul Pagidipati joined ZebPay as its CEO in January 2020. With an impressive success in financial tech and payments, his leadership and problem solving ability have been a great asset to the company’s growth. Prior to joining ZebPay, he worked as the Director of Product at Paytm and held the position of the President & CMO at DBS Bank.
It is clear that ZebPay’s new crypto advisory platform could be a game-changer for them. With their strong foothold in the Indian market, this step towards a more comprehensive portfolio of products and services could help the exchange recover its lost glory. However, they will need to address the risks and challenges associated with the platform in order to ensure continued success.
