In a recent report by Bloomberg’s Mark Gurman, it has been revealed that Apple is secretly working on its own generative AI chatbot, possibly called Apple GPT. This move comes as Apple aims to address privacy concerns and make its foray into the field of AI.
Earlier this year, Apple, along with other tech giants like Amazon and JPMorgan Chase, prohibited its employees from using OpenAI’s ChatGPT due to data confidentiality concerns. However, it appears that Apple may be developing its own alternative to compete with ChatGPT, as hinted by Gurman’s report.
AI chatbots have become increasingly popular in various fields, particularly in marketing and other disciplines where generative AI plays a significant role. Recognizing this, Apple is making significant strides in the domain. According to 9to5Mac, the company is preparing to unveil its new generative AI chatbot, Apple GPT, built on the Ajax framework initiated by Apple in 2022.
Apple has already integrated AI advancements into its search, Siri, and maps functions, demonstrating its capabilities in the AI space. However, the testing of Apple GPT remains internally restricted and requires special approval for access. While Apple employees can use it for product prototyping, the output cannot be utilized in customer-facing features, underlining the company’s commitment to user privacy.
Interestingly, unlike other AI developers, Apple does not plan to release Apple GPT to the public. This decision reflects Apple’s cautious approach toward third-party controlled generative AI and its commitment to maintaining control over user data. By focusing on an in-house AI solution, Apple aims to build an AI tool that aligns with its privacy-first approach.
Moving forward, Apple’s commitment to generative AI is evident in its ongoing initiatives. The company is actively collaborating between AI and software engineering groups as well as the cloud services engineering team, laying the groundwork for potential AI-related announcements in the near future. While there is no fixed plan yet, speculation suggests a significant AI-related revelation from Apple next year.
It is worth mentioning that during an interview with Good Morning America, Apple CEO Tim Cook highlighted the company’s plans for AI products. Cook acknowledged the need to address various issues related to AI, signaling Apple’s dedication to ensuring a holistic approach.
As Apple’s generative AI efforts progress, it will be interesting to see how the company differentiates its chatbot offering from ChatGPT and other competitors. While Apple puts user privacy at the forefront, OpenAI continues to capitalize on the rising demand for AI tools. Both companies have their unique strategies and approaches, and the battle between Apple GPT and ChatGPT will undoubtedly shape the future of generative AI.
