Cairns O’Neill, a leader in advertising technology, has partnered with Rakuten Kobo to launch the industry’s first ad unit powered by ChatGPT. The campaign was developed to dynamically generate and optimize content through Dynamic Creative Optimization (DCO) headlines, using artificial intelligence in banner ads. The integration of Adform and ChatGPT technologies has enabled the ad unit to provide personalized and customized messages for readers.
Rakuten Kobo’s Lindsay Gray comments, Cairns O’Neill’s groundbreaking AI-driven technology provides the kind of personalization that the reading experience brings. Robin Legacic, Managing Director of Digital Cairns O’Neill, added, The possibilities ChatGPT and AI technology bring to marketing are endless. John Piccone, regional president of Adform, noted, Advertisers will now be able to use his DCO feature in his ChatGPT to power their campaigns, increasing consumer engagement and ultimately improving performance.
The Cairns O’Neill and Rakuten Kobo ad unit was tested for three weeks, and the results were impressive. The ChatGPT-created units outperformed basic campaigns by 50% to 171% in terms of performance. This ability of ChatGPT to generate additional content in an automated process has opened up new opportunities for brands and technology.
In a saturated advertising environment, personalization is crucial for brands. However, achieving personalization at scale is challenging. The Cairns O’Neill and Rakuten Kobo partnership offers advertisers the opportunity to use DCO feature in ChatGPT to power their campaigns and increase consumer engagement.
Overall, this groundbreaking technology has the potential to change the face of advertising forever. It provides brands with new opportunities to connect with their customers in a more meaningful way, while optimizing performance and engagement. With this innovation, advertising is set to become more personalized, compelling, and effective than ever before.
