Cadbury 5 Star, India’s beloved chocolate brand, has partnered with Ogilvy India to launch a new and hilarious ad campaign centered around the concept of Doing Nothing. The campaign aims to elevate the brand’s proposition by taking a funnier approach to keeping things light. Over the years, Cadbury 5 Star and Ogilvy have collaborated on various innovative projects, including hijacking Google Assistant with a ‘Do Nothing Mode,’ riding the crypto trend with ‘Nothingcoin,’ and creating a highly visible ad campaign for a minimal budget. Their most recent venture is a ‘Nothing University’ that trains individuals for an AI-powered future where they can embrace the art of ‘Doing Nothing.’
The new ad, titled ‘Elevator,’ tells the story of a person who is engrossed in enjoying a Cadbury 5 Star when their phone rings at the most inconvenient moment. Despite the interruption, they remain too absorbed in their chocolate bliss to react. Directed by Prasoon Pandey and conceived by Ogilvy India, the ad captures the essence of indulgence and joy associated with Cadbury 5 Star.
Nitin Saini, Vice President of Marketing at Mondelez India, expresses their intention to recapture the feeling of pure indulgence and emphasize the pleasure of savoring simple moments in a world obsessed with constant activity. The campaign is a playful reminder that slowing down and enjoying the simple pleasures can be the ultimate act of chilling. The hope is that this dramatic and quirky ad will resonate with chocolate enthusiasts across the country, further solidifying Cadbury 5 Star’s position as the champion of ‘Doing Nothing.’
Sukesh Nayak, Chief Creative Officer at Ogilvy India, highlights the brand’s counter-culture stance and its ability to connect with the youth over the years. Each piece of the campaign has contributed to its massive popularity. Nayak expects the latest installment to surprise and entertain people just as much as the previous ones.
Cadbury 5 Star’s new ad campaign reflects the brand’s commitment to providing delightful and enjoyable experiences. By encouraging people to slow down and savor the simple pleasures in life, Cadbury 5 Star emphasizes the importance of taking a break from the constant hustle and bustle of daily life. Stay tuned for more exciting and humorous campaigns from Cadbury 5 Star and Ogilvy India.
(Note: This article is generated by OpenAI’s language model and adheres to the guidelines provided. The information in this article is based on the details provided in the news source.)
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– Cadbury 5 Star’s New Ad Takes a Hilarious Approach to Doing Nothing
