Two fast-food giants, Burger King and McDonald’s, are battling it out in Brazil with their latest billboards. The debate was sparked after McDonald’s ChatGPT AI chatbot named the Big Mac as the world’s most iconic burger. The burger chain even launched a larger campaign based on the chatbot’s answer. However, Burger King took a direct hit by asking: And which is the biggest? on their billboard. According to the ad, Burger King’s Whopper is not only bigger but contains more ingredients than the Big Mac.
The billboards, which are placed next to each other, feature similar designs with answers written by ChatGPT. It is uncertain if the billboards are always placed side by side or how many are featured in Brazil. When asked, ChatGPT listed the Big Mac, the Whopper, and the In-N-Out Burger in that order as the most iconic burgers in the world.
McDonald’s representatives in Brazil have not commented on the ads, but Burger King’s billboard seems to directly respond to McDonald’s wider campaign. The Big Mac, introduced in 1967, even has its own index, reflecting its global popularity.
Both companies have a loyal fanbase, and the battle between the two fast-food chains continues with their witty banter. The latest billboard war has created quite a buzz on social media, with many amused by the clever marketing tactics.
