Waymark, an AI video creation company, is revolutionizing the advertising industry by producing personalized commercials for local businesses in just minutes. The three-tier process involves importing business information, scanning the web for data, and producing a fully customized video ready for download. Since its launch earlier this year, over 100,000 businesses have generated over 300,000 videos using Waymark, making the process of creating high-quality commercials more accessible to all businesses regardless of their promotions budget.
Hayden Gilmer, Waymark’s Vice President of Sales, believes the company is helping small businesses that cannot afford high-end custom production advertise in all different formats, including on-air, linear broadcast, and digital platforms. The service comes with licensed content that businesses can use according to their needs and preferences. Waymark’s IP was also recently rolled out across all Gray Television Stations across the US.
The rise of AI in advertising is not new, but Waymark is taking advantage of this technology to automate the creation process and increase efficiency while keeping costs low. CEO Alex Persky-Stern stated, generative AI will have an enormous impact on advertising. The AI-powered platform replaces traditional and time-consuming tasks such as concept development, scriptwriting, casting, and editing in minutes.
Overall, Waymark’s advertising solution is efficient and cost-effective, making the creation of high-quality promotional videos accessible to businesses of all sizes. The service has already seen promising results, and as the AI technology improves, it is likely that more companies will adopt similar solutions to improve their advertising campaigns.
