Milan Fashion Week showcased a counterblast to AI this season, with fashion houses Brioni and Corneliani defending handcrafting in fashion, while Philippe Model made a Parisian comeback. The event highlighted the importance of traditional techniques and artisanal craftsmanship in an industry increasingly dominated by technology.
Brioni, the legendary tailoring house, presented its collection with a focus on fashionable levity and leisure wear. The brand emphasized that everything they do is handcrafted, noting that AI can never replace the artistry and attention to detail of skilled artisans. Brioni showcased new fabrics, including a 70 gram silk with a unique marbleized finish and a patchwork dinner jacket in a combination of luxurious materials.
In response to the growing demand for casual luxury, Brioni also unveiled fine cashmere over-shirts, weekend cabans, and deep-ply cashmere jumpers. The brand is expanding its offerings to cater to both men and women, with plans to showcase a dedicated women’s collection during Milan’s women’s ready-to-wear season in February.
Corneliani, another brand emphasizing tradition, showcased the key steps in making a great jacket in its presentation. The brand highlighted the importance of intertwining the weft of tradition with the warp of contemporaneity. Under the direction of Stefano Grazioso Tramonti, Corneliani showcased a more forgiving silhouette and contemporary volume. The collection featured a creamy whiskey-hued patch pocket over-shirt, a knubby cashmere peacoat, and cognac-shaded cardigans.
Philippe Model, known for its high-end sneakers, made a comeback with its first fashion collection in decades. Designed by creative director Tuomas Merikoski, the collection aimed to bring back the cool and credible French vibe. Merikoski drew inspiration from Paris, describing it as a melting pot of art, culture, and creativity. The collection incorporated the brand’s shield emblem and showcased a mix of light wool and viscose suits.
Philippe Model’s fashion collection will be rolled out in a wholesale model, capitalizing on the brand’s popularity. Saks buyers showed interest in the collection, indicating potential success in the U.S. market. The brand plans to open a distribution center to support its expansion.
Milan Fashion Week’s emphasis on handcrafting and tradition highlights the ongoing importance of artisanal skills in the fashion industry. Brands like Brioni, Corneliani, and Philippe Model are celebrating the artistry and craftsmanship that AI can never replace. As fashion continues to evolve, these brands are demonstrating the enduring value of traditional techniques and the unique touch of skilled artisans.
