Speqta AB’s service, BrightBid, has recently gained recognition by securing third place in TechRound’s SaaS66 competition. This achievement highlights the significant impact it has made on the SaaS industry in the UK and Europe, particularly in the field of digital marketing.
BrightBid, founded in 2020, is an AdTech service that combines the power of AI and human expertise to provide refined search ads recommendations. Its innovative approach has propelled its growth, leading to expansion across multiple countries including Sweden, Norway, Denmark, and the UK. The company’s merger with Speqta in July 2023, valued at £20 million, has further facilitated its expansion into AI and automation for Google Shopping Ads through the integration of Bidbrain.
The impact of BrightBid on its clients is remarkable. OnSecurity, for example, experienced a reduction of 80% in their Cost Per Lead (CPL) within just one month, while simultaneously increasing lead volume. Additionally, BodyLabs, an e-commerce site specializing in nutritional supplements, witnessed a notable improvement of 39% in their Google ROAS (Return on Ad Spend) following the implementation of BrightBid’s AI and automation for Google Shopping Ads via Bidbrain.
Gustav Westman, the CEO and Founder of BrightBid, expressed his gratitude for the recognition in TechRound’s SaaS66 competition. He emphasized the company’s dedication to revolutionizing the digital marketing landscape through cutting-edge solutions, positioning BrightBid as a true innovator in the field.
Speqta, the parent company of BrightBid, is an AdTech company specializing in traffic generation services using data and AI. They offer two core services: Bidbrain and BrightBid. Listed on Nasdaq First North Premier Growth Market in Stockholm under the ticker SPEQT, Speqta continues to provide advanced solutions in the digital marketing industry.
The accolade received by BrightBid in TechRound’s SaaS66 competition not only recognizes their achievements but also sheds light on the vibrant SaaS industry in the UK and Europe. Celebrating companies that push the boundaries of innovation, this competition reaffirms BrightBid’s commitment to shaping the future of digital marketing through their groundbreaking strategies and technologies.
Overall, BrightBid’s success in TechRound’s SaaS66 competition serves as a testament to their influence in the SaaS industry. With their unique approach of combining AI and human expertise, they continue to redefine customer acquisition and solidify their position as a leader in the digital marketing landscape.
