Brad Keywell, renowned entrepreneur and technology expert, has been appointed to the Board of Directors of TKO Group Holdings, Inc. (NYSE: TKO), a leading sports and entertainment company. The appointment of Keywell signifies the company’s commitment to fostering innovation and leveraging emerging technologies in the industry.
Keywell brings a wealth of experience in driving innovation and disrupting industries, having co-founded and led multiple successful companies including Groupon, Echo Global Logistics, MediaOcean, and Uptake Technologies. He currently serves as Founder and Executive Chairman of Uptake Technologies, a company specializing in artificial intelligence and actionable insights for industrial operators.
Recognized for his entrepreneurial achievements, Keywell was named the 2019 EY World Entrepreneur of the Year, becoming only the third US entrepreneur to receive this prestigious global honor. He was also recognized as the overall 2018 EY Entrepreneur of the Year in the United States. In addition to his business ventures, Keywell has made significant contributions to the entrepreneurial ecosystem by establishing the global Chicago Ideas conference and the WNDR Museum. He is also an Adjunct Professor at the University of Chicago Booth School of Business.
Ariel Emanuel, CEO of TKO, expressed enthusiasm for Keywell’s addition to the board, highlighting his curiosity, creativity, and leadership as invaluable assets for management and shareholders. Emanuel emphasized the growing intersection between technology and sports and entertainment, stating that Keywell’s expertise in launching and scaling groundbreaking companies will strengthen TKO’s ability to drive value creation for properties like WWE and UFC.
In his response, Keywell conveyed his excitement about joining TKO, praising the company’s consistent innovation and its position at the forefront of the sports and entertainment industry. He expressed his commitment to contributing to the continued expansion of TKO and helping optimize the fan experience by leveraging emerging technologies.
Keywell’s appointment comes in tandem with Dwayne Johnson, also known as The Rock, joining TKO’s Board of Directors. These additions will increase TKO’s board from 11 to 13 members, further enhancing the company’s leadership and expertise.
TKO Group Holdings, Inc., composed of UFC and WWE, reaches over 1 billion TV households in roughly 170 countries and organizes more than 350 live events annually, drawing in excess of one million fans. The majority ownership of TKO lies with Endeavor Group Holdings, Inc., a global sports and entertainment company.
Investors and interested individuals are encouraged to stay informed about TKO through various channels including press releases, SEC filings, public conference calls, webcasts, and the company’s Investor Relations website.
With the appointment of Brad Keywell and Dwayne Johnson, TKO Group Holdings, Inc. is well-positioned to continue driving innovation and delivering unparalleled sports and entertainment experiences to fans around the world.
