Big Questions Dominating Conversations at Cannes Lions: Right-Wing Backlash and Apple’s TV Play

Marketing giants such as Apple, TikTok, Netflix, and Twitter are poised to make a heavy impact at this year’s Cannes Lions Festival of Creativity. The event is expected to draw around 15,000 attendees, with executives from top companies such as Apple and Twitter strongly rumored to attend. Amid economic concerns resulting in scaling back of corporate event budgets, some ad execs have voiced the opinion that attending such ceremonies is not good for optics. Nevertheless, MediaLink CEO Michael Kassan argues that the chance to learn about the latest marketing trends and network is worth the expense involved. The conversation during the event is expected to focus on three themes: corporate engagement with the LGBTQ+ community, the rise of generative AI, and how companies like Apple and Amazon are trying to attract ad dollars.