**Amazon Prime Day warning as experts urge consumers to look out for scams**
Experts are cautioning consumers ahead of Amazon Prime Day to remain vigilant against potential scams that could jeopardize their finances. With the two-day discount event for Amazon Prime members set to start on Tuesday and run through Wednesday, shoppers are being advised to be on high alert for fraudulent activity.
The Better Business Bureau is warning of a surge in phishing attempts during major sales events like Prime Day. Scammers may send bogus emails posing as retailers such as Amazon to trick unsuspecting consumers. Josh Planos, the Vice President of Communications at the Better Business Bureau, emphasized the need for caution during this significant retail moment that scammers could exploit to deceive individuals and extract their hard-earned money.
As the excitement surrounding Prime Day builds, consumers are urged to watch out for lookalike websites, overly enticing social media ads, and unsolicited communications like emails or calls. The Better Business Bureau recently updated its guidance to remind shoppers to remain cautious and exercise skepticism toward potential scams during sales events.
The rise in phishing reports in 2023, as highlighted by the Better Business Bureau, indicates a growing trend that consumers need to be aware of. Check Point Software Technologies, a cybersecurity firm, identified over 1,230 new websites associated with Amazon in June, with the majority deemed malicious or suspicious.
Scott Knapp, the Director of Worldwide Buyer Risk Prevention at Amazon, disclosed that scams related to Prime membership and order confirmations are prevalent during Prime Day. Fraudsters often attempt to dupe consumers by claiming issues with their Prime accounts or fraudulent orders that require payment information. Knapp advised customers to verify their purchases and messages directly on the Amazon app or website to avoid falling victim to scams.
While the specific nature of potential scams for this year’s Prime Day is uncertain, recurring tactics such as fake delivery scams, email phishing, and other deceptive practices are expected. Planos highlighted the need for consumers to protect their personal and payment information from scammers who employ various techniques to exploit them.
As online hoaxes continue to evolve and become more sophisticated, shoppers are advised to be cautious of counterfeit products and fake reviews on platforms like Amazon. Counterfeit items on trusted retailer websites could be challenging to detect due to their improved quality and appearance. Planos recommended checking the price tag, as products sold significantly below market rates are suspect.
Amazon has taken measures to combat counterfeit products, including removing millions of fake items and blocking billions of malicious listings. The company has also pursued legal action against fake review brokers to uphold the trust of its customers. Consumers are encouraged to report any suspicious activities or reviews they encounter while shopping on Amazon to maintain a secure shopping environment.
