Atlanta-based Bark Technologies, known for its efforts to protect children from online abuse, is embarking on a global expansion. The startup, which launched its own smartphone last year, has gained traction in the United States with its monitoring software, covering 6.8 million children. The company’s success led to its recognition as one of Time’s top 200 inventions for 2023.
Bark’s smartphone is designed to tackle the rising issue of online grooming, bullying, threats of self-harm, and other digital dangers faced by children. Unlike other devices, Bark’s phone incorporates an algorithm that cannot be removed, ensuring more effective parental control.
Recognizing the potential global demand for its tools, Bark secured $30 million in a series C funding round, specifically earmarked for international expansion. The proliferation of platforms such as Facebook, Instagram, Snapchat, and TikTok, combined with the surge in online connectivity during the pandemic, has exposed children to addictive and harmful content. Bark aims to address these issues by providing comprehensive monitoring, screen time management, and internet filtering solutions.
According to Bark’s annual report, the company analyzed 4.5 billion messages across various apps and found alarming levels of exposure to explicit content, predatory behaviors, and violent themes among tweens and teens. These findings highlighted the pressing need for Bark’s services outside the United States.
To facilitate global expansion, Bark has partnered with companies in Australia, Canada, and Guam. The company is exploring collaborations with internet service providers, mobile network operators, and cloud platforms to offer enhanced protection beyond personal devices. Bark’s unique data set, combined with AI and machine learning algorithms supported by human review, enables early intervention to prevent harm.
Language, culture, market opportunity, and risk profile are key factors influencing Bark’s choice of target markets. The company aims to make a meaningful impact on children’s mental health and well-being globally. However, navigating linguistic and legal challenges, as well as cultural nuances, requires careful consideration.
While Bark anticipates further growth abroad, it remains committed to its Atlanta headquarters. With the US market providing significant opportunities for expansion, the company plans to explore both domestic and international growth while maintaining its base in Atlanta.
As Bark expands its reach, it demonstrates a commitment to protecting children from the dangers of online abuse and aims to provide real-world improvements to their mental health. The company’s dedication to its mission, combined with its innovative solutions, positions Bark as a leading player in the field of child online safety.
