AtData’s SafeToSend Service Utilizes Machine Learning to Reduce Email Validation Unknown Rates

Email verification and hygiene solutions provider AtData has unveiled an advancement that uses machine learning models to obtain a lower percentage of unverified email addresses. Dubbed SafeToSend, the AtData solution analyses roughly 2 billion monthly email activity signals across the firm’s network to develop its ML model that improves on traditional methods of email validation. By giving SafeToSend’s users greater certainty that emails will be delivered to viable addresses, the service enables companies to better connect with their customers. The refined system provides results with unprecedented accuracy, the company said, with clients seeing an average reduction in unknown email rates of 6% and up to 29%.