AI chatbots such as ChatGPT have been accused of leaving product reviews on Amazon, as reported by CNBC. The reviews, which sometimes begin with the phrase “As an AI language model,” are written in a sophisticated format that goes into detail about the product. It is possible that these reviews are produced by ChatGPT and other AI models.
Amazon is committed to providing authentic reviews on their website, so they are constantly innovating to identify fraudulent reviews before they are published. An Amazon spokesperson has said that they use a combination of expert investigators and machine-learning models to analyze reviews and ensure they are authentic. If any fraudulent reviews are identified, Amazon will take action and remove them.
OpenAI’s ChatGPT is a possible source for these AI-generated reviews, as the bot typically starts its responses with “As an AI language model.” Amazon has also observed a problem with fake reviews in the past, filing a lawsuit against 11,000 people that operated Facebook groups where users got paid in cash or free products for 5-star reviews.
At the center of this situation is OpenAI’s ChatGPT and its creator, Sam Altman, who is president of the company and a co-founder of Y Combinator. OpenAI is a research lab dedicated to developing advanced artificial intelligence technology, and Sam Altman is a venture capitalist and former CEO at Y Combinator. Sam Altman believes that the use of AI language models is beneficial in that it allows people to engage in conversation with computer systems in natural, human-like ways.
The use of AI language models to leave product reviews on Amazon should be viewed in the context of the current rules and regulations surrounding genuine and fake reviews. Ultimately, it is up to Amazon to decide what reviews are allowed on the website and to take action against any suspected bot accounts. In the larger picture, this situation highlights the potential risks and rewards of using AI models to create reviews, which can have both positive and negative impacts on customers.
