Aprimo introduces AI Content Coach with ChatGPT to streamline content creation

Aprimo, a leader in digital asset management and marketing resource management solutions, has launched a new tool called AI Content Coach, which utilises generative AI to revolutionise content creation. Powered by Microsoft Azure OpenAI Service and Chat GPT, AI Content Coach trains GPT models on customer content, voice and brand values, and provides companies assistance in generating ideas for customer business reviews, product updates and on-demand content for pitches and proposals. The smart assistant combines with Aprimo digital asset management and does not require any specialised AI knowledge to operate. Erik Huddleston, CEO of Aprimo, said, Generative AI is transforming the power of DAM, and by establishing DAM as the system of record for GPT models, Aprimo is ensuring responsible use, governance, and brand security.