Apple has reportedly developed its own artificial intelligence (AI) tool, similar to OpenAI’s ChatGPT, which is now available for internal use by its employees. This new AI offering is said to help Apple’s employees prototype future features, summarize text, and answer questions based on the data it has been trained with.
According to a report by Bloomberg’s Mark Gunman, Apple’s endeavor to create a ChatGPT-style app involves collaboration across various divisions, including software engineering, machine learning, and cloud engineering. While the exact purpose of Apple’s generative AI remains unclear, there are several potential areas where it could enhance existing products.
For example, Apple could leverage generative AI to enhance its voice assistant Siri, making it more conversational and capable of handling complex tasks. The Bloomberg report suggests that Siri may soon be able to write emails on behalf of users with just a voice-based instruction.
Additionally, generative AI could be utilized to improve AppleCare support by assisting staff in providing better customer service. However, Apple appears to exercise caution when it comes to generative AI and large language models, expressing concerns shared by CEO Tim Cook about the need for broader regulations surrounding AI.
Earlier this week, it was revealed that Apple is developing an AI offering, internally referred to as AppleGPT, which could directly compete with OpenAI and Google. The AI tool is expected to be built on a new framework called Ajax, which is based on Google Jax, a machine learning framework. Apple’s system operates on Google Cloud, complementing its own infrastructure and Amazon.com Inc.’s AWS.
By creating its own AI tool, Apple aims to enhance its capabilities in prototyping future features, text summarization, and question answering. While the exact applications of this technology are yet to be fully discovered, it holds the potential to significantly improve Siri’s functionality and provide better support through AppleCare.
Apple’s focus on generative AI reflects its commitment to innovation and staying competitive in the rapidly advancing field of artificial intelligence. However, the company remains mindful of the potential risks associated with such technologies and supports the need for robust regulation within the industry. With its new AI tool, Apple continues to leverage cutting-edge technology to enhance user experiences across its range of products and services.
