Apple’s Generative AI: An In-House Rival to OpenAI’s ChatGPT
Apple has been making significant strides in the field of generative artificial intelligence (AI), with insiders predicting a major AI-related disclosure from the tech giant next year. While the company doesn’t plan on releasing its AI solution, called Apple GPT, to the public, it is preparing for advancements that could impact its products and economic strategy.
According to Bloomberg’s Mark Gurman, Apple is currently testing a new AI chatbot internally, which some have dubbed Apple GPT. This chatbot utilizes a blueprint known as Ajax, which was initiated in 2022 and serves as the foundation for various machine-learning endeavors within Apple.
The early outcomes of this project are already evident, as Apple has incorporated AI-centric enhancements into its search engine, Siri, and map services. Now, the Ajax framework is being used to create comprehensive language models and develop an in-house apparatus similar to OpenAI’s renowned ChatGPT.
However, the testing of Apple GPT remains limited, with strict control over its usage and access only granted with special approval. The company has imposed further restrictions, including the prohibition of using its output for developing customer-facing features. Nonetheless, Apple employees utilize this AI tool for product prototyping, summarizing text, and responding to queries based on its training data.
Apple’s focus on generative AI comes as a response to privacy concerns associated with employees using AI governed by external entities. By developing their own AI capabilities, Apple ensures greater control and safeguards user data.
The company is currently laying the groundwork for a future announcement regarding its advancements in generative AI. This involves collaborating across its AI, software engineering, and cloud services engineering teams. While a definitive roadmap has yet to be revealed, insiders anticipate a significant AI-related disclosure from Apple in the coming year.
In addition to its in-house endeavors, Apple has reportedly considered entering into a broader agreement with OpenAI after conducting a corporate evaluation of their technology. The tech giant is also actively seeking experts in the field of generative AI to join its team, further emphasizing its commitment to advancing AI technologies.
The implications of AI advancements extend beyond product enhancements and have far-reaching economic consequences. From creating new markets, such as AI-based subscription services, to potentially disrupting job markets, the economic impact of AI cannot be understated.
For Apple, the challenge lies in monetizing its progress in AI. As a company driven by subscription revenue, it is intriguing to speculate what innovative ideas Apple may have in mind to transform generative AI into a profitable venture. Could we see a Siri iteration enhanced with superior generative AI that convinces users to subscribe on a monthly basis? If executed effectively, it could present a lucrative opportunity for the tech giant.
As Apple continues to make strides in the field of generative AI, their progress and chosen monetization strategy will provide insights into the economic implications of AI technologies. With their unwavering commitment to privacy and superior user experiences, Apple has the potential to set new standards in the AI industry.
