The recent debut of OpenAI’s ChatGPT has sent shockwaves throughout the tech industry, quickly prompting countless companies to replicate the AI text generator. Among them, the world’s most valuable company, Apple Inc., seems to be curiously absent. There appears to be no public declaration or plan to develop or adopt the new AI technology.
Microsoft Corp. has taken a proactive approach, investing $10 billion in OpenAI in addition to transforming their server farms to better accommodate Nvidia Corp.’s leading AI development hardware. Alphabet Inc.’s Google, too, has made responding to Chatbot GPT a priority. Amazon.com Inc. is also making efforts by boosting their cloud operations in the AI sector.
Apple, with has historically been the first to implement AI technologies such as Siri into its technology, appears to have been left behind. In February, Apple held an internal AI summit where machine learning and AI-powered products discussed. However, there was no mention of anything regarding generative AI.
That said, Apple’s AI technology has still been steadily improving. It can be seen in the technology of their devices, such as the Photographic Styles feature and the ability to separate the subject out of a picture. Apple’s self-driving car project and the upcoming headset to have live processing of the environment and creating realistic avatars rely on AI as well.
Ultimately, Apple’s generative AI is likely being researched and applied across a variety of its products. However, the precise details of these initiatives is difficult to tell as the secretive company remains quiet on the topic.
When it comes to Apple Inc., it goes without saying that the company has shaped the techosphere since day one. From the very beginning, Apple’s mission has been to bring innovative and powerful technologies to their customers. As is evident, the company has been successful in bringing these technologies to the public. This includes notable features like the development of voice assistant “Siri,” the integration of AI technology into their products such as the Photos app, and the massive project of developing a self-driving car.
The brains behind Apple’s success also comes from the leadership of CEO Tim Cook. Under his guidance, Apple has become the world’s most valuable company, overtaking Microsoft for the top spot in 2015. Cook has led Apple with integrity and steadiness, a factor which has helped it remain successful, despite the intense competition of the tech industry. Additionally, Cook’s commitment to transitioning Apple to be powered by 100% renewable energy sources reflects the company’s commitment to innovation, further demonstrating his and Apple’s strong commitment to ethical action.
Overall, Apple’s generative AI strategy remains elusive, though it is likely that the world’s more valuable tech company is actively engaging in the process. Knowing Apple’s history of innovation and integrity, one can anticipate that the company will work to remain at the forefront of the sector.
