Apple’s failure to make Siri a ChatGPT rival at WWDC is a missed opportunity

At Apple’s WWDC event, the tech giant unveiled its new mixed reality headset, Vision Pro, which some are comparing to the iPhone. However, Siri was given minimal attention, with the only changes being a shorter activation command and conversational capabilities for iOS 17 and iPadOS 17. In today’s era of AI chatbots, Siri seems to be lagging behind Alexa and Google Assistant, with its conversation capabilities lacking. The author suggests that Apple could integrate Siri into its own apps, such as Notes or Safari, to increase its utility. Additionally, it could use Siri’s AI chops to analyze context and provide summarized versions of email inboxes, generate images, and perform various tricks to make users’ lives easier. While Google and Microsoft are making huge strides in AI, Apple seems to be lagging and needs to get back up to speed.